Silicon Fauna is a visual campaign for CoreCraft, a consumer PC components brand built on precision and reliability. It reimagines technology through macro portraits of insects made entirely from computer parts, each representing a CoreCraft attribute—from cooling and connectivity to power, graphics and data protection. With a clean studio aesthetic and bold color backdrops, the series transforms the brand’s ethos, “Reliability You Can Build On,” into a striking visual metaphor across social, digital, print and outdoor formats.

Created through a controlled AI-assisted workflow, the imagery combines generative exploration with human-led composition, refinement and final art direction. This hybrid approach keeps the work imaginative yet precise, positioning CoreCraft as a modern, transparent and design-driven brand with a distinctive visual world rooted in engineered craft.